Data & Privacy

Privacy Policy – How 777sb Protects Your Personal Data

Your privacy matters. This policy explains exactly what information 777sb collects when you use the platform, how it is used, who it may be shared with, and what rights you have over your own data.

Last updated: June 2026

Note: This privacy policy applies to all players using the 777sb platform — including the sportsbook, live casino, slots, bingo, promotions and VIP sections. By creating an account, you confirm that you have read and understood how your personal data is handled.

1. Introduction

777sb takes the privacy of its players seriously. This policy sets out what personal data we collect from you when you register, deposit, play and interact with the platform, how we use that data, and the measures in place to keep it secure. It also explains your rights in relation to the information we hold about you.

Personal data means any information that can be used to identify you — either directly, such as your name and mobile number, or indirectly, such as your device ID or IP address when combined with other information. We only collect data that is necessary for the platform to function, for us to comply with legal obligations, or to improve your experience as a player.

This policy applies to all players registered on the 777sb platform, regardless of whether they access via a mobile browser on Android or iPhone, or through a desktop browser. If you have questions about anything in this policy, the support team is available 24/7 via live chat or at the email address listed at the end of this page.

2. Data We Collect

We collect personal data in several ways — information you provide directly when creating your account, data generated automatically when you use the platform, and in some cases information we receive from payment providers to verify transactions.

Category Examples How Collected
Registration Data Name, date of birth, mobile number, email address Provided by you at sign-up
Verification Data ID document, proof of address, selfie for identity check Provided by you during KYC process
Transaction Data PKR deposit/withdrawal amounts, payment method used, transaction timestamps Generated during financial activity
Gaming Activity Bets placed, games played, session durations, wins and losses Automatically logged during platform use
Technical Data IP address, device type, browser version, operating system Automatically collected via platform access
Communication Data Support chat transcripts, emails sent to the support team Generated through customer service interactions

We do not collect data you have not provided or that is not generated through your use of the platform. We do not purchase personal data from third-party data brokers.

3. How We Use Your Data

Personal data collected by 777sb is used only for specific, legitimate purposes. We do not use your data for purposes beyond those listed here without notifying you first.

  • Account management: To create and maintain your player account, verify your identity and process login securely.
  • Payment processing: To handle PKR deposits and withdrawals via JazzCash, Easypaisa, Raast, bank transfer and other supported methods, and to maintain a record of your transaction history.
  • Platform operation: To deliver the games, betting markets, promotions and VIP services you access on 777sb.
  • Security and fraud prevention: To monitor for suspicious activity, protect against fraudulent accounts and ensure the integrity of the platform for all players.
  • Responsible gaming: To apply deposit limits, process self-exclusion requests and maintain records that support player welfare obligations.
  • Legal compliance: To meet anti-money laundering obligations, retain transaction records as required, and respond to lawful requests from relevant authorities.
  • Customer support: To respond to queries, resolve disputes and maintain a record of communication for quality and accuracy purposes.
  • Platform improvement: To analyse aggregated, anonymised usage patterns and improve the platform experience over time.

No data selling: 777sb does not sell, rent or trade your personal data to any third party for their own marketing purposes. Your information stays within the 777sb platform and its directly engaged service providers.

4. PKR Transactions and Financial Data

All financial transactions on 777sb are processed in Pakistani Rupees. When you make a deposit using JazzCash, Easypaisa, Raast or a bank transfer, the transaction is handled through those respective payment networks. 777sb receives confirmation of a successful transaction but does not store your full JazzCash PIN, Easypaisa credentials or bank account login details — those remain entirely within the respective payment provider's systems.

We do retain a record of:

  • The amount deposited or withdrawn in PKR
  • The payment method category used (e.g. JazzCash, bank transfer)
  • The date and time of the transaction
  • Whether the transaction was completed, pending or failed

This information is necessary for account management, dispute resolution and compliance with anti-money laundering requirements. Transaction records are retained for the period described in the Data Retention section below.

Payment security: 777sb never asks for your JazzCash PIN, Easypaisa password or bank account password. If you receive any communication requesting this information and claiming to be from 777sb, do not respond and contact support immediately.

5. Data Sharing

777sb shares personal data only where it is necessary to operate the platform, comply with legal obligations, or protect the platform and its players. We do not share data for commercial purposes with unrelated third parties.

The categories of parties we may share data with are:

  • Payment processors: JazzCash, Easypaisa, Raast and banking partners receive transaction data necessary to process deposits and withdrawals in PKR.
  • Game providers: When you play a casino game or slot title provided by a third-party developer, your gaming session data (bets, outcomes, session time) may be processed by that provider's systems to deliver the game correctly.
  • Identity verification services: When KYC verification is required, document data may be processed by a contracted identity verification provider operating under equivalent data protection standards.
  • Fraud prevention and security services: Technical data including IP addresses and device identifiers may be shared with fraud detection services to protect the platform and its players.
  • Legal and regulatory bodies: Where we are legally required to disclose information — for example in response to a lawful order — we will comply while informing the player wherever legally permitted to do so.

All third-party service providers engaged by 777sb are required to handle personal data in a manner consistent with this privacy policy and applicable data protection standards.

6. Data Security

777sb applies technical and organisational measures to protect personal data from unauthorised access, disclosure, loss or destruction. These include:

  • Encryption of data in transit using TLS protocols across all platform connections
  • Encrypted storage of sensitive account data including passwords, which are hashed and never stored in plain text
  • Access controls limiting which team members can access personal data, based on their role and necessity
  • Regular security reviews of platform systems and third-party integrations
  • Two-factor authentication options available to players for additional account security

No online platform can guarantee absolute security. In the unlikely event of a data breach that affects player data, affected players will be notified as promptly as possible with information about what data was affected and the steps being taken in response.

7. Cookies and Tracking

777sb uses cookies and similar technologies to make the platform work correctly and to improve the experience for players. Cookies are small text files stored on your device when you visit the platform.

  • Essential cookies: Required for the platform to function — these handle session management, keep you logged in and ensure games load correctly. These cannot be disabled without affecting platform functionality.
  • Performance cookies: Collect anonymised data about how players navigate the platform — page load times, error rates and feature usage — to help us identify and fix problems.
  • Preference cookies: Remember your settings such as language preference and display options so you do not have to reset them each visit.
  • Security cookies: Used to detect unusual login patterns and protect your account against unauthorised access attempts.

You can manage cookie preferences through your browser settings. Disabling essential cookies will affect your ability to use core platform features including logging in and playing games.

8. Data Retention

We keep personal data for as long as is necessary for the purposes it was collected, or as required by applicable legal and compliance obligations.

  • Active account data: Retained for the full duration your account is open and active on the platform.
  • Transaction records: PKR deposit and withdrawal records are retained for a minimum of five years following the transaction date, consistent with standard financial record-keeping requirements.
  • Identity verification documents: Retained for a minimum of five years from the date of submission or account closure, whichever is later.
  • Support communications: Chat transcripts and email correspondence are retained for up to three years to support dispute resolution and quality assurance.
  • Closed account data: Following account closure, basic account and transaction records are retained for the legally required period before being securely deleted.
9. Your Rights

As a 777sb player, you have the following rights in relation to your personal data. To exercise any of these rights, contact the support team via live chat or email.

Right to Access

Request a copy of the personal data 777sb holds about you and information about how it is being used.

Right to Rectification

Ask us to correct any personal data that is inaccurate or incomplete. Update basic details directly in your account settings.

Right to Erasure

Request deletion of your personal data where it is no longer needed — subject to our legal retention obligations for financial records.

Right to Restrict Processing

Ask us to limit how your data is used in certain circumstances — for example, while a dispute or accuracy query is being resolved.

Right to Portability

Request your personal data in a structured, machine-readable format so it can be transferred to another service if needed.

Right to Object

Object to certain uses of your data, particularly where processing is based on legitimate interests rather than legal obligation.

We will respond to data rights requests within a reasonable timeframe. Some requests may require identity verification before they can be processed to protect against unauthorised access to your account information.

10. Minors

777sb is strictly an adult platform. We do not knowingly collect personal data from anyone under the age of 18. If during identity verification or account review it becomes apparent that an account belongs to a person under 18, the account will be closed immediately and any associated personal data will be handled in accordance with our legal obligations.

If you believe that a person under 18 has registered an account on 777sb, please contact support immediately with as much detail as possible so the account can be reviewed and closed.

11. Policy Updates

777sb may update this privacy policy from time to time to reflect changes in how we operate, how we use data, or to address changes in applicable requirements. The date at the top of this page shows when the current version was last revised.

Where changes are material — meaning they affect how your data is used in a significant way — we will notify registered players via the platform or by email before the new policy takes effect. Continued use of the platform after notification constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this privacy policy, want to exercise any of your data rights, or have a concern about how your personal information is being handled, please contact the 777sb support team:

  • Live chat: Available 24/7 directly on the 777sb platform — the fastest way to reach the team.
  • Email: [email protected]

For data rights requests, please include your registered mobile number or email address and a brief description of your request. We may ask for identity verification before actioning certain requests to ensure your data is protected.

Six Ways 777sb Looks After Your Data

Privacy at 777sb is not just a policy document — it reflects how the platform actually operates every day for Pakistan players.

Encrypted From End to End

All connections to 777sb use TLS encryption. Your login credentials, PKR transaction details and personal information are transmitted securely — never in plain text across the network.

PKR Payment Privacy

When you deposit via JazzCash, Easypaisa or Raast, 777sb receives only transaction confirmation — not your PIN, password or full account credentials. Financial credentials stay with your payment provider.

No Data Selling

777sb does not sell, rent or share your personal data with third parties for their own commercial purposes. Your information is used to run your account and keep the platform secure — nothing more.

Your Rights, Clearly Stated

Access, correction, deletion and portability rights are available to every registered player. Contact support at any time to exercise your data rights — we aim to respond promptly and clearly.

Minimal Data, Clear Purpose

We collect only the data needed to run your account, process PKR transactions and comply with legal obligations. We do not collect data speculatively or for purposes we cannot clearly explain to you.

Privacy Support 24/7

Have a question about your data? The 777sb support team is available around the clock via live chat. Data rights requests, account queries and privacy concerns are all handled directly by the support team.

Play Responsibly. 777sb is an adult platform for players aged 18 and above. Gaming activity records — including session time, deposits and betting patterns — may be used to support responsible gaming obligations. Deposit limits and self-exclusion tools are available in your account settings. Visit our Responsible Gaming page for full guidance.

Questions About Your Privacy? We Are Here.

Contact the 777sb support team via live chat 24/7, or register a free account and manage your privacy settings directly from your profile.